Join the Cricket Energy Bar Food Revolution: Why Chapul ?
Chapul is the original cricket energy (protein) bar, founded by Pat Crowley. The company and bars are founded on his core belief ” The health of the individual, and the health of the planet are inextricably tied ” (www.chapul.com). He found it odd that the USA and Europe are the only two countries whom have not incorporated insects into the daily diet and looking further into the issue saw that our resistance is purely psychological. Crowley is correct in saying that psychology can change and we can choose to eat healthy, mindfully (healthy for the planet), and deliciously. With these values in mind he created the original energy bar made from crickets and insects - Chapul.
What Manja found fascinating is that Crowley and Chapul chose to include a nut free energy bar option in their product assortment. Not only awesome, but also practicing mindfulness in offering an array of goods that helps people, people with nut allergies, and the planet.
The nut free option is pictured at top right above and is referred to as the “Aztec” bar, comprised of dark chocolate, coffee, and cayenne. Here is the merchandising description for the bar (as advertised on website)for inquiring consumers to scan:
“A nut free offering, the Aztec Bar is a simple combination of dates, cocoa, coffee beans, cricket flour and a late blooming wave of cayenne heat. By mixing the sweet, bitter, and spicy we’ve created a tasty and exciting flavor.”
If you are interested in learning more about their product and the movement (healthful and mindful food revolution) please check out their website http://chapul.com/
Also please feel free to comment below. We would love to know what our readers think of eating insects and crickets ;)